1.-Sunka Bloka ( 41 lakota language; ( ca. 1840-1936 ) known in English as He Dog, the dog, was a member of the Lakota Oglala who fought along with crazy horse during the 1876-77 Sioux war2.-Sunka is a new store format retail, targeting a specific segment: people demanding and stressed; and it moves away from the majority of establishments, exactly the same and that to ignore the profile of segments of population residing in each catchment area. This article addresses the differential and peculiar characteristics of Sunka, its raison d ' être; What consisted of qualitative and quantitative research and the innovation processes that gave rise to the store, and how given to communicate this.
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