Just Do It ( stylized as JUST DO IT. [1] ) It is a trademark of the Nike shoe company, and one of the core components of the Nike brand. The slogan was coined in 1988 at a meeting of the advertising agency. The founder of Wieden Kennedy Agency, Dan Wieden credited the inspiration for his "Just do it " Nike's slogan of Gary Gilmore last words ' s. [2] the "Just Do It, " campaign allowed Nike to further increase their participation in the Northern snowshoe sport business internal American of 18% to 43%, ( $877 million to $9.2 billion in sales worldwide ) 1988/98. [3] In many situations related to Nike, Just Do It appears next to the Nike tick, known as the Swoosh logo.
